JAMES MILO, PHD · DESIGNTHINKING.COM

Design Thinking
no longer names
a method.
It’s a verb.

It’s time we move from what kind of thinking we might invoke for innovation (“think like a designer”) to generating entirely new forms of thinking (“design the thinking”) required for solving hyper-complex, ill-defined problems.

In the Age of AI, exploring and creating new ways to think with technology is an imperative for generating breakthrough results on demand.

Why the framework isn’t enough Meet Dasein Thinking

01 · THE KNOWN METHOD

Why the framework isn’t enough

“Design Thinking” is the common name for a problem-solving methodology that emerged from the d.school at Stanford: a human-centered approach used to solve complex problems, design innovative products, and drive organizational strategy. Capturing how professional designers think in any structured framework suitable for innovation training is interesting but inadequate for the challenges facing us in the 21st century.

the method saysEmpathize
the verb becomesListening at scale
Listening to the conversations that matter, now across every voice a model can read.
the method saysDefine
the verb becomesReframing in language
The power of language in thought and action: the frame is the first design decision.
the method saysIdeate
the verb becomesThinking with models
Large language models as thinking partners that widen what is thinkable, on demand.
the method saysPrototype
the verb becomesSimulating worlds
World models that simulate outcomes before anything is built.
the method saysTest
the verb becomesGenerating breakthrough
Breakthrough results on demand, not at the end of a decade.

02 · THE NEW INSTRUMENTS

Thinking with machines

The need for entirely new, more powerful ways to think and act is now within our grasp with the advent of large language models and world models.

Large language models

New ways to think: language as the medium of thought, now with a partner that reads and writes at the scale of the whole conversation.

World models

New ways to act: simulate the organization, the market, the decision, and see the outcome before committing to it.

Agentic AI enables autonomous, multi-step, goal-driven execution across external tools and systems. This radically shifts AI from a passive question-answer tool to an independent digital worker that partners with you to design possibilities.

Personal superintelligence amplifies your creativity, empowers you to drive a far bigger vision and energizes accelerated innovation.

Imagine what you will do with swarms of AI design assistants to extend your organization’s impact and rapidly grow the enterprise.

03 · BEYOND DESIGN

Dasein Thinking

An advanced approach to transformation based on the work of Martin Heidegger and Continental Philosophy, for executive leaders.

“The most thought-provoking thing in our thought-provoking time is that we are still not thinking.”

— Martin Heidegger

Enter Dasein Thinking →

04 · INVITATION

Book a conversation

Thirty minutes with Milo on what the new “design thinking” would look like in your organization.

Choose a time

milo@designthinking.com · 415-595-1337 · San Francisco Bay Area

Design Thinkingno longer namesa method.It’s a verb.